United StatesFood and restaurants2025 – ongoingKraft Heinz
TasteMaker generative content platform
Google reports Kraft Heinz's TasteMaker cut content work from eight weeks to eight hours
Problem
Producing concept and marketing content for new products took Kraft Heinz about eight weeks.
Approach
Kraft Heinz uses Google's Imagen and Veo models inside its TasteMaker platform to generate such content. Google presented the platform at its April 2025 Cloud Next event.
Results
8 weeks to 8 hoursConcept and marketing content production time, according to Google at Cloud Next 2025
Takeaway
Google reports that generating concepts and marketing content with Imagen and Veo cut the work from eight weeks to eight hours.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Co-developed with a partner
- Evidence
- Vendor's case study
Sources
Source summaries
[1]Marketing Dive9 Apr 2025
Marketing Dive reports that Kraft Heinz uses Veo and Imagen in TasteMaker. Google said this cut concept and marketing content work from eight weeks to eight hours.
Full details are in the original sources.
Added 25 Oct 2026 · Updated 25 Oct 2026
