AustraliaRetail and e-commerce2024 – ongoingPetbarn (Greencross)
PetAI pet care advice assistant
Petbarn launches PetAI, a generative AI pet care assistant, on its website and app
Problem
Pet owners juggle vet care, feeding, grooming and training, and look for advice online. Petbarn wanted to answer those questions and suggest products from its own pet care knowledge.
Approach
Petbarn built PetAI with Microsoft and Insight Enterprises on Azure OpenAI Service and Azure AI Search. It uses retrieval-augmented generation over Greencross advice and product data, with a multi-agent design. The first release went live on the website in October 2024, and PetAI was later added to the new Petbarn app.
Results
No figures published
Takeaway
PetAI answered questions using Greencross advice and product data. Microsoft reported usage by thousands of customers but no other measured results.
Categories
- Industry
- Retail and e-commerce
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIAI agents
- Adoption
- Co-developed with a partner
- Evidence
- Vendor's case study
Sources
Source summaries
Microsoft reports Petbarn's launch of PetAI, built with Insight on Azure services. It gives the October 2024 release timeline and says thousands of customers have used it.
Full details are in the original sources.
