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United KingdomFood and restaurants2024 – ongoing

2 Sisters Food Group

Machine-learning poultry growth and welfare monitoring

2 Sisters used imaging and machine learning to measure 40,000 birds by weight every hour

WorkingCompany's own claim

Problem

Growers needed earlier signs of health and environmental problems in poultry sheds. Routine observation could miss changes in individual birds or differences between shed zones.

Approach

2 Sisters used cameras and machine learning to track bird growth and behaviour across shed zones. Its agriculture director reported hourly weight measurements covering 40,000 birds. Staff used the monitoring information to anticipate problems and adjust management or environmental conditions.

Results

40,000birds measured by weight every hour, according to the group agriculture directorCompany's own claim[1]

Takeaway

The monitoring supported husbandry decisions by detecting changes within sheds. No quantified reduction in disease or production costs was disclosed.

Categories

Business function
Production and quality
Innovation type
Process innovation
Evidence
Company's own claim

Sources

  1. Notes of a Meeting held on Wednesday 13 March 2024: Feeding the nation
    All-Party Parliamentary Group on Science and Technology in Agriculture13 Mar 2024Research paper or report

Source summaries

[1]All-Party Parliamentary Group on Science and Technology in Agriculture13 Mar 2024

Meeting notes record agriculture director Nick Davies describing operational camera and machine-learning monitoring at 2 Sisters. He reported hourly weight measurements of 40,000 birds and explained how the information supported management changes.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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