South KoreaRetail and e-commerce2025 – ongoingAbly
AI personalised recommendation
Ably passed 10 million monthly users and credited AI recommendations for its growth
Problem
Ably carried products from many small fashion sellers. Shoppers had to find items that matched their taste among a large selection.
Approach
Ably built an AI system that used customer preference data to recommend products. It expanded recommendations from fashion to beauty, digital products, lifestyle goods and food. For its April 2026 mega sale, it also used Featuring's AI tool to find influencers for promotion.
Results
Takeaway
Ably expanded AI recommendations across product categories as its audience grew. Neither the independently measured user count nor Featuring's reported 10% rise in sale-event transaction value isolated AI's contribution.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Recommendation and personalization
- Adoption
- Built in-house
- Evidence
- Independent study
Sources
Source summaries
Byline Network reported that Ably reached about 10.05 million monthly active users in May 2025, citing WiseApp·Retail. Users spent an average of 1 hour 1 minute a month in the app. Ably said it was the first vertical commerce app to reach that user count, and its CEO credited AI recommendations across product categories for the growth.
Featuring said Ably's total transaction value at its April 2026 mega sale rose 10% from the previous event after the retailer used its AI tool to find influencers. Daily orders and the number of ordering customers also reached mega-sale records. Featuring did not give percentage increases for those two measures.
Full details are in the original sources.
