FranceTravel and aviation2016 – ongoingAccor
IDeaS revenue management and pricing recommendations
Accor reported that IDeaS revenue management supported over half its hotels
Problem
Hotels needed forecasts and pricing recommendations that could respond to changing demand. Accor's operator example, OBVIO Hotels, had relied on manual spreadsheets and historical data.
Approach
Accor selected IDeaS as its global revenue management supplier in 2016 and jointly developed solutions for its portfolio. The AI system became part of Accor's brand standards. Accor's PerfoRMS team supported operator adoption through pilots and onboarding.
Results
Takeaway
Accor paired the pricing system with implementation support for hotel operators.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and MLOptimization
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Accor described its IDeaS partnership and reported adoption across over half its hotels. It used OBVIO Hotels to explain the move from spreadsheet forecasts to daily pricing recommendations and the support provided during implementation.
Full details are in the original sources.
