United Arab EmiratesFinance and insurance2024 – ongoingAbu Dhabi Commercial Bank
AI customer targeting and cross-selling
ADCB reported higher cross-sell conversion after using AI to analyse customer behaviour
Problem
ADCB's retail banking business wanted to improve the targeting of cross-selling campaigns.
Approach
The Retail Banking Group used AI to analyse customer behaviour. It used that analysis to refine cross-selling and customer engagement strategies.
Results
No published figures
Takeaway
ADCB reported a conversion improvement without disclosing its size or the comparison period.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Abu Dhabi Commercial BankFeb 2025
ADCB described AI analysis of customer behaviour in retail banking. It reported a significant increase in cross-sell campaign conversion rates without giving a percentage.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
