United Arab EmiratesRetail and e-commerce2023 – ongoingADNOC Distribution
Fill & Go vehicle-recognition refuelling
ADNOC Distribution launched vehicle-recognition refuelling at 3 service stations
Problem
Repeat customers needed to specify their fuel preferences during station visits. ADNOC Distribution wanted to use stored preferences to speed up refuelling.
Approach
ADNOC Distribution introduced Fill & Go at stations on Sheikh Zayed Road, Corniche Road and in Al Khalidiya. Customers registered their vehicles in its app. Smart cameras used computer vision and machine learning to identify arriving vehicles and initiate refuelling using the saved fuel type and spending amount.
Results
Takeaway
The service depended on advance vehicle registration. ADNOC Distribution did not disclose measured waiting-time savings.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Production and qualityCustomer service
- Innovation type
- Product and service innovation
- AI technology
- Computer vision
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
ADNOC Distribution described computer-vision recognition linked to customers' registered vehicles and refuelling preferences. It named 3 launch stations in Abu Dhabi and Dubai.
Full details are in the original sources.
