United StatesMedia and entertainment2025 – ongoingAmazon
AI-generated anime dubbing on Prime Video
Prime Video removed some AI-generated anime dubs after complaints about voice quality
Problem
Amazon wanted to make more licensed films and series accessible across languages. Its March 2025 announcement described AI-assisted dubbing for titles that otherwise would not receive dubbed versions.
Approach
The pilot initially covered English and Latin American Spanish, with localization professionals assigned quality control. AI anime tracks appeared in November. After complaints about flat performances and replacing voice actors, Prime Video removed English AI tracks for Banana Fish and No Game No Life: Zero. Other AI tracks remained when Ars Technica reported the withdrawal; Amazon had not explained the removals.
Results
Takeaway
The promised human quality control did not prevent poorly received performances from reaching subscribers. The withdrawal affected selected tracks rather than the entire dubbing programme.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Production and qualityCustomer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Press reporting
Sources
Source summaries
Amazon announced a pilot covering 12 licensed titles in English and Latin American Spanish. It said localization professionals would collaborate with AI to provide quality control.
Ars reported selected English-track removals after complaints, confirmed that other AI tracks remained, and noted Amazon's lack of comment.
Full details are in the original sources.