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United Arab EmiratesLogistics and transport2021 – ongoing

Aramex

Machine-learning prediction of shipment transit times

Aramex cut call-centre volume 40% after a machine-learning model improved its delivery time estimates

WorkingVendor case studyVendor ↗

Problem

Aramex wanted customers to get more realistic delivery windows in the last mile. Poor estimates led customers to call to check on their parcels.

Approach

Aramex trained an XGBoost model on Amazon SageMaker using 6.3 million rows of shipment data and 12 features. AWS partner Inawisdom built the production solution in eight weeks, starting from models Aramex had developed in notebooks. The system served up to 4 million predictions a day at peaks such as Eid and Black Friday.

Results

74%increase in delivery prediction accuracy, per AWSVendor case study[1]
40%reduction in call-centre volume, per AWSVendor case study[1]
up to 4 millionpredictions a day at peak periods, per AWSVendor case study[1]

Takeaway

Better delivery estimates reduced the calls that customers made to ask where a parcel was. The results come from an AWS blog and the article does not explain how they were measured.

Categories

Innovation type
Process innovation
Evidence
Vendor case study

Sources

Source summaries

[1]AWS for Industries blog23 Mar 2021

An AWS blog post describes how Aramex built a transit-time prediction model on SageMaker with partner Inawisdom. It gives the training data size, the peak prediction volume and the build time of eight weeks. It reports a 74% rise in prediction accuracy and a 40% fall in call-centre volume.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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