Baylor University
AI review of every enrollment contact center call
Baylor University reviews every contact center call with AI agents, up from a 5% sample
Problem
Baylor's enrollment contact center has about ten representatives who handle 100 to 300 calls a day about financial aid, deadlines and bills. Managers could review only about 5% of calls by sampling.
Approach
Baylor built a call review workflow with Agent Bricks on the Databricks platform. A knowledge assistant gives representatives guidance from policies. A supervisor agent checks each call against standard operating procedures and links findings to timestamps. Staff can query call data in natural language and get sentiment trends and coaching signals.
Results
Takeaway
Automated review replaced sampling, so coaching could draw on every call. Baylor did this without adding staff.
Categories
- Industry
- Education
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Generative AIAI agents
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Databricks describes how Baylor's enrollment contact center uses AI agents to review calls about financial aid, deadlines and bills. Coverage rose from about 5% of calls to 100%, and a daily report takes about two minutes to generate. The page says the quality review covers all calls without added headcount.
Full details are in the original sources.