United StatesFinance and insurance2023 – ongoing

Boeing Employees' Credit Union

Machine learning email personalization using MX and Amplero

BECU reported up to 10% lift in loan applications from personalized email campaigns

WorkingVendor case studyVendor ↗

Problem

BECU wanted member communications to reflect individual financial needs. Its marketing team needed cleaned transaction data connected to tools that could target and adjust campaigns.

Approach

BECU connected MX transaction data with Amplero's machine learning marketing platform within Salesforce Marketing Cloud. The system personalized email targeting and tracked responses so campaigns could be adjusted. Mobile-app personalization remained a subsequent phase.

Results

up to 10%lift in loan applications from personalized campaigns, per MXVendor case study[1]

Takeaway

The reported result covered email campaigns. It did not establish that the planned mobile-app expansion had launched.

Sources

Increased Engagement and Loyalty: BECU Marketing Efforts Lead to Tangible Results
MX2023Vendor publication

Source summaries

[1]MX2023

MX described BECU's integration of transaction data and machine learning email marketing. The case study reported up to 10% lift in loan applications and identified mobile-app personalization as future work.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026