IndiaTechnology and telecom2023 – ongoingBharti Airtel
Network-level AI spam detection
Airtel said its network AI identified 100 million suspected spam calls daily
Problem
Airtel customers faced unwanted calls and messages. The operator sought to identify suspected spam within its network and warn customers in real time.
Approach
Airtel's data scientists built a system that classified calls and SMS messages using communication patterns. It applied filters at the network and IT systems layers. Airtel launched the service in September 2024 after reporting 12 months of development, with automatic activation for customers.
Results
Takeaway
Network deployment made warnings available without a separate customer app. The reported detection volume did not establish the system's false-positive rate.
Categories
- Size
- Large enterprise
- Industry
- Technology and telecom
- Business function
- Production and quality
- Innovation type
- Product and service innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Airtel announced its internally developed network spam classifier. It reported identifying 100 million potential spam calls and 3 million spam SMS messages daily.
Full details are in the original sources.
