BrazilRetail and e-commerce2025 – ongoingGrupo Casas Bahia
Generative AI product classification and catalog enrichment
Casas Bahia's Google Cloud generative AI classified 95% of products correctly and cut manual review of half of all listings
Problem
Casas Bahia registers about 300 thousand new products a day. Items such as refrigerators were sometimes placed in generic or wrong categories, and listings needed manual review to meet attributes required by regulators.
Approach
The retailer used Google Cloud generative AI to classify products into categories and fill in detailed attributes automatically. Testing and a phased rollout continued, and the company expected to reach almost full automation of product registration.
Results
Takeaway
Better catalog data was also expected to help the platform's search, recommendation and similar-product models.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Production and qualityMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
The article reports that Casas Bahia uses Google Cloud generative AI to classify products and fill attributes. It gives 95% correct classification, about 300 thousand new products a day and 50% of listings without manual review.
Full details are in the original sources.
