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ItalyFinance and insurance2021 – ongoing

Cassa Centrale Group

Prestipay AI chatbot for consumer-credit customer assistance

Prestipay reported more than 8,000 customer interactions through its AI chatbot

WorkingCompany's own claimOfficial ↗

Problem

Prestipay needed to handle customer-assistance requests while developing its consumer-credit operations. Its lending business served customers through participating banks and online channels.

Approach

The Cassa Centrale subsidiary introduced an AI system for incoming assistance requests. A specifically designed and configured chatbot handled more than 8,000 interactions during the activity described in its 2021 accounts.

Results

over 8,000customer-assistance interactions handled through the chatbot, reported in Prestipay's 2021 accountsCompany's own claim[1]

Takeaway

The interaction count established that the chatbot was in use. Prestipay did not disclose how many requests it resolved or how much staff time it saved.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

  1. Bilancio d'esercizio al 31/12/2021
    Prestipay2022Company publication

Source summaries

[1]Prestipay2022

Prestipay's accounts identified Cassa Centrale Banca as its controlling shareholder and described an AI customer-assistance system. They reported more than 8,000 interactions through a purpose-configured chatbot.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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