ThailandRetail and e-commerce2025 – ongoing

Central Retail Corporation

FAST Supplier Chatbot for payment inquiries

Central Retail said its supplier chatbot cut payment inquiry responses to 1 minute

WorkingCompany's own claimOfficial ↗

Problem

Suppliers waited for payment-status answers while staff handled repetitive inquiries. Tracking payments required calls or paperwork.

Approach

Central Retail introduced the FAST Supplier Chatbot, named Nong Fah Sai, for payment-status inquiries. Suppliers could obtain answers through a self-service channel. The company extended it to employee expense-claim inquiries.

Results

one minuteReported response time, down from approximately one dayCompany's own claim[1]

500–800Average monthly chatbot interactionsCompany's own claim[1]

Takeaway

The same inquiry service supported supplier payments and employee expenses. Central Retail did not disclose answer accuracy.

Sources

Sustainability Report 2025
Central Retail Corporation2025Company publication

Source summaries

[1]Central Retail Corporation2025

Central Retail described its supplier payment chatbot and its extension to employee expense claims. It reported 500–800 monthly interactions and response times falling from approximately one day to one minute.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026