United StatesFood and restaurants2022 – ongoingChobani
AI trend analysis for flavor research
Chobani added Tastewise AI trend analysis to its product research
Problem
Chobani's researchers needed broader evidence to support product decisions alongside primary quantitative research.
Approach
The research team introduced Tastewise to analyze food trends using social media, food-service information and menus. A research manager described early successful use of the tool alongside other research methods.
Results
No published figures
Takeaway
Chobani used AI trend analysis as an additional research input. It did not disclose a quantified effect on product sales or research costs.
Categories
- Industry
- Food and restaurants
- Business function
- IT and R&DMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
Chobani researchers discussed how they supported product decisions. Jessica Noteware described early use of Tastewise AI trend analysis alongside primary quantitative research, without reporting numerical business results.
Full details are in the original sources.