ItalyRetail and e-commerce2023 – ongoingConad Nord Ovest
AI price optimization
Conad Nord Ovest implemented AI pricing across 10,000 SKUs
Problem
Manual pricing work limited Conad Nord Ovest's response to competitors. Its team could reprice only part of the assortment each week.
Approach
The retailer partnered with DemandTec to pilot AI price optimization in selected hypermarkets. The pilot covered 6 product categories, and the application was implemented across 10,000 SKUs.
Results
10,000SKUs covered by the implementation, according to DemandTec
Takeaway
The reported deployment scale did not establish how much margins improved.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and MLOptimization
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
[1]DemandTec3 Sep 2023
DemandTec described the retailer's manual pricing constraints and the pilot. It reported implementation coverage without a quantified margin result.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
