United StatesConsumer goods2026 – ongoingCoty
Generative AI for marketing and post-production assets
Coty said generative AI cut post-production asset costs by 70% to 90% for selected brands
Problem
Beauty brands need large volumes of digital marketing assets, and producing and finishing them carries a cost.
Approach
Coty added generative digital asset creation to an AI set-up built with Microsoft and ServiceNow, with OpenAI as the most recent partner. It also used AI for consumer persona insights and for generative engine optimization, which shapes how its brands appear in AI engines.
Results
Takeaway
Coty's figure covers selected brands only and came from the CEO on an earnings call.
Categories
- Size
- Large enterprise
- Industry
- Consumer goods
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Goal
- Cost savings
- Evidence
- Company's own claim
Sources
Source summaries
Reports Coty's widening AI work with Microsoft, ServiceNow and OpenAI. Interim CEO Markus Strobel said on the latest earnings call that generative AI reduced post-production asset cost by 70% to 90% for selected fragrance, cosmetics and skin care brands.
Full details are in the original sources.
