AustraliaFood and restaurants2025 – ongoingEl Jannah
Agentforce website agent for customer questions
Australian chicken chain El Jannah's website agent handles 60% of inbound requests
Problem
Fast franchise growth left El Jannah with uneven service and slow replies to customer queries. The chain, with more than 50 sites in New South Wales, Victoria and the ACT, had no single view of customers.
Approach
El Jannah put an Agentforce agent on its website to answer menu, trading-hours and nearest-location questions around the clock. It sits on Salesforce Data Cloud, Service Cloud and Marketing Cloud, with partner Xenai Digital.
Results
Takeaway
The agent handled more than 1,000 queries between February and June 2025. Next, El Jannah plans to connect it to its loyalty system.
Categories
- Industry
- Food and restaurants
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Process innovation
- AI technology
- AI agentsConversational and voice AI
- Adoption
- Vendor solution
- Evidence
- Vendor's case study
Sources
Source summaries
Salesforce describes how El Jannah uses an Agentforce website agent alongside Data Cloud, Service Cloud and Marketing Cloud. It reports the query count and share of requests handled.
Full details are in the original sources.
