United StatesMedia and entertainment2025 – ongoing

Entravision Communications

Coyotec, an AI radio co-host on José 97.5 FM Los Angeles

Entravision's AI co-host Coyotec came with a 75% rise in weekly cume among Hispanic men 25-54

WorkingCompany's own claim

Problem

Entravision wanted to reach Hispanic men aged 25 to 54 on its Los Angeles Spanish-language station, José 97.5 (KLYY).

Approach

The company launched Coyotec, which it calls the first Latino AI-powered radio personality. Coyotec co-hosts the show Al Aire y Sin Permiso with human host GeeGee Guzman. The show debuted in September 2025 and gained two hours in April 2026. Eduardo Maytorena and LeaAnna Hernandez, EVP of AI Strategy, oversaw the project.

Results

75%growth in average weekly cume among Hispanic men 25-54 after the April expansion, versus 4% for the total Hispanic market, as reported by EntravisionCompany's own claim[1]

Takeaway

Entravision paired the AI voice with a human host and a longer show slot. The audience gain it reports follows the April expansion, so the AI's share of it is not separated.

Sources

Entravision Says Its AI On-Air Experiment Is Working in LA
Radio Ink5 Jun 2026News article

Source summaries

[1]Radio Ink5 Jun 2026

Radio Ink reported Entravision's account of Coyotec, the AI co-host of Al Aire y Sin Permiso on José 97.5. After the show expanded in April, weekly cume among Hispanic men 25-54 grew 75%, against 4% for the total Hispanic market. The figures come from Entravision.

Full details are in the original sources.

Added 2 Nov 2026 · Updated 2 Nov 2026