ChinaMedia and entertainment2026 – ongoingFocus Media Information Technology
Zhong Xiaozhi internal advertising-copy assistant
Focus Media's founder said an internal AI assistant saved 90% of his copywriting time
Problem
Founder Jiang Nanchun spent substantial time reading client materials and developing alternative advertising lines. Generic AI output often used language he considered unsuitable.
Approach
Focus Media developed Zhong Xiaozhi with a mode based on Jiang's creative methods. He supplied previously edited client examples to shape its output, then selected and revised the generated alternatives. He also made the tool available to colleagues.
Results
Takeaway
The time-saving claim concerned the founder's own work; he retained final responsibility for editing and judgment.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIAI agents
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Focus Media published an interview in which Jiang described using its internal assistant to generate advertising alternatives for human editing. He claimed a 90% personal time saving and said colleagues also had access.
Full details are in the original sources.
