JapanFood and restaurants2021 – ongoingFood & Life Companies
Sushiro AI sales forecasting for promotional procurement
Sushiro's AI-based promotion forecasts preceded shortages and an advertising enforcement order
Problem
Sushiro had to procure enough ingredients for advertised promotions. Sales planning relied on historical sales and experienced staff adjustments.
Approach
Sushiro used a trial AI system to forecast promotional sales from identical or similar products. Demand exceeded procurement even after staff increased some estimates. Shortages and inadequate advertising changes led to a June 2022 Consumer Affairs Agency order.
Results
No published figures
Takeaway
Forecasts did not account for television advertising's demand effect. The investigation identified both forecasting weaknesses and failures to correct advertising when availability changed.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Logistics and supply chainMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The committee investigated promotional shortages and misleading advertising after regulatory action. It documented trial AI forecasts, unsuitable assumptions and advertising that continued despite supply problems.
Full details are in the original sources.
