United StatesTechnology and telecom2025 – ongoingGitLab
Claude Enterprise for staff across sales, marketing, documentation and engineering
GitLab staff reported 25-50% productivity gains after a Claude Enterprise pilot
Problem
GitLab wanted staff in every function, from engineering to marketing, to have access to AI tools. It needed tools it could trust, with strong data privacy at business scale.
Approach
GitLab had first used the Anthropic API for product features. It then moved to the Claude Enterprise plan for internal teams, with single sign-on to control access. Teams used Claude for RFP responses, content creation and translation, documentation, internal tool development and data analysis. Shared chats let colleagues build on each other's work.
Results
Takeaway
GitLab judged the pilot by a staff survey and by reported productivity gains. The company did not say how it measured the gains or what baseline it used.
Categories
- Industry
- Technology and telecom
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Anthropic's customer story describes how GitLab moved from using the Anthropic API in its product to rolling out Claude Enterprise to internal teams. It reports that 98% of surveyed team members were satisfied or very satisfied and that teams saw 25-50% productivity gains. The page does not explain how the gains were measured. The page carries no date; the Internet Archive first saved it on September 17, 2025.
Full details are in the original sources.