BrazilMedia and entertainment2023 – ongoing

Globo

Microsoft 365 Copilot rollout and employee automation

Brazil's Globo cuts financial-data validation time by 90% with Copilot-built tools

WorkingVendor's case studyVendor ↗

Problem

Globo, the Brazilian media group, wanted to raise employee productivity and make AI part of daily work.

Approach

Globo began adopting Microsoft 365 Copilot in late 2023 through an internal program called Você Mais IA, in three phases with input from HR, IT and Legal. About 250 employees attended three-day onboarding workshops, and an internal contest rewarded the best use cases. Staff built tools such as a Power Apps app for logging transmission incidents and VBA routines that check spreadsheet data.

Results

90%reduction in time to validate financial data (one use case)Vendor's case study[1]

97%reduction in run time of a VBA data-validation routine (one employee's tool)Vendor's case study[1]

2 hourssaved per employee per month in one teamVendor's case study[1]

Takeaway

Globo tied the tool to training and a contest, and employees produced their own small automations. The reported savings apply to individual use cases.

Sources

Globo customer story (Microsoft 365 Copilot)
Microsoft16 Apr 2025Vendor publication

Source summaries

[1]Microsoft16 Apr 2025

Microsoft describes Globo's phased Copilot adoption, its workshops and the employee-built automations. It lists time savings for specific use cases.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026