ItalyMedia and entertainment2025Il Foglio
Il Foglio AI, a daily supplement written with ChatGPT
Il Foglio published an AI-written daily edition for one month in 2025
Problem
The newspaper wanted to test what generative AI could do in a real daily newsroom, and to spark debate about the future of journalism.
Approach
In spring 2025 the paper ran Il Foglio AI, a daily edition, for one month. Editor Claudio Cerasa set up each piece with prompts, which he did not publish. The AI produced articles, columns, editorials, imagined letters and reviews. Errors were sometimes corrected and sometimes left in on purpose.
Results
No figures published
Takeaway
The AI-written edition still required an editor to set prompts and decide which errors to correct. The editor judged the trial worthwhile, but the newspaper published no sales, traffic or cost figures.
Categories
- Size
- Small business
- Industry
- Media and entertainment
- Business function
- Internal work and knowledge managementMarketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Editor Claudio Cerasa said he set up each Il Foglio AI piece with prompts that grew shorter during the month-long trial. The AI made factual errors and invented some content. Cerasa judged the project worthwhile, but Il Foglio published no sales, traffic or cost figures.
Full details are in the original sources.
