ArgentinaFinance and insurance2023 – ongoingGrupo Supervielle
Generative AI assistant on WhatsApp built on Claude via AWS Bedrock
Grupo Supervielle built a generative AI assistant on WhatsApp using Anthropic's Claude through AWS Bedrock
Problem
Supervielle offered video-call service with staff, and wanted a virtual assistant to add to it. Customers also wanted to reach the bank without logging into homebanking.
Approach
The bank first planned a bot inside its homebanking platform, then moved to WhatsApp. It chose Anthropic's Claude, accessed through AWS Bedrock, fine-tuned it on corporate data and limited it to bank topics to reduce hallucinations. Testing ran first with friends and family, then all employees, then customers. The group decided to adopt generative AI in 2023, according to an article from October 2024.
Results
No published figures
Takeaway
Supervielle tested internally in two stages before opening the assistant to customers. The article gave no usage or accuracy figures.
Categories
- Industry
- Finance and insurance
- Business function
- Customer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Forbes Argentina describes how Supervielle's CIO and AWS's country manager talk about the WhatsApp generative AI assistant, the choice of Claude on Bedrock and the staged testing. It also reports a 400% rise in production releases, which the CIO tied to productivity, not to the assistant.
Full details are in the original sources.