United KingdomConsumer goods2022 – ongoingHaleon
Accessible product information through Seeing AI
Haleon made packaging information audible for more than 1,500 products through Seeing AI
Problem
People with sight loss could need another person to read health-product packaging. Reading every side with a phone camera was difficult.
Approach
Haleon and Microsoft expanded Seeing AI with manufacturer-supplied product information. The app guided users toward barcodes with audible signals, then read packaging information aloud. The functionality launched in the UK and US in October 2022.
Results
Takeaway
Manufacturer-supplied data let users retrieve packaging information after a barcode scan, without photographing every side.
Categories
- Size
- Large enterprise
- Industry
- Consumer goods
- Business function
- Customer service
- Innovation type
- Product and service innovation
- AI technology
- Computer vision
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described the launched barcode-based audio functionality and manufacturer-provided information. Coverage exceeded 1,500 products across the UK and US.
Full details are in the original sources.
