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SwitzerlandFinance and insurance2023 – ongoing

Helvetia

Clara chatbot on GPT

Helvetia opened a public ChatGPT experiment in its Clara chatbot weeks after the API launch, then made it a standard GPT-4 service

WorkingCompany's own claimOfficial ↗

Problem

The Swiss insurer wanted to learn quickly what large language models could do for customer questions on insurance, pensions and home ownership, while limiting the risk of wrong or unsupported advice.

Approach

Helvetia began internal tests when OpenAI released the ChatGPT API in early March 2023 and on 30 March opened a live experiment in its digital assistant Clara, answering from Helvetia Switzerland's own web content such as product pages and guides. Lucerne University of Applied Sciences and Arts helped run and evaluate the test, and Helvetia stated that the bot did not replace advice from a specialist. After seven months it ended the pilot and moved Clara to a standard service on GPT-4, open without registration in German, French, Italian, English and other languages.

Results

150,000+messages expected in Clara in 2023, almost double the previous yearCompany's own claim[3]

Takeaway

Limiting the bot to the insurer's own published content and labelling it an experiment let Helvetia go live within weeks of the API release. The only figure published is chat volume; resolution rates and cost effects were not disclosed.

Categories

Business function
Customer service
Evidence
Company's own claim

Sources

  1. Helvetia to use ChatGPT for new customer service
    Helvetia30 Mar 2023Company publication
  2. Helvetia is testing a ChatGPT service
    CoveragerMar 2023News article
  3. Helvetia Can't Stop Clara from Talking
    finews.com23 Nov 2023News article

Source summaries

[1]Helvetia30 Mar 2023

Helvetia announces a live experiment using OpenAI's ChatGPT technology in Clara, which it calls a first among listed insurers. The bot answers questions on insurance, pensions and home ownership from Helvetia Switzerland's web content, with Lucerne University of Applied Sciences and Arts assisting. Helvetia said the bot did not replace a specialist consultation and that next steps would depend on the first findings.

[2]CoveragerMar 2023

Coverager reported the launch of the experiment. Helvetia's chief technology officer said language models would become a key competence and that the company wanted to gain experience in a clearly defined test setting.

[3]finews.com23 Nov 2023

Finews reported that Helvetia ended its seven-month pilot and will run Clara as a standard service on GPT-4. It says Clara is expected to handle more than 150,000 messages in 2023, almost double the previous year, and has become the insurer's main self-service channel. Clara was available in German, French, Italian, English and other languages.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026
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