United StatesTechnology and telecom2025 – ongoing

HubSpot

Claude across engineering, marketing and customer success

HubSpot reports up to 40% productivity gain and escalation fixes in under an hour with Claude

WorkingVendor's case studyVendor ↗

Problem

Troubleshooting customer escalations across thousands of services took 3 to 5 days.

Approach

Engineering connected Claude Code to internal services through MCP. Marketing kept campaign context in Claude projects, and customer success managers used Claude to prepare for calls and draft follow-ups. Engineers also used Claude Code to speed a frontend migration during the 2025 rebrand.

Results

up to 40%productivity increase in web development and content creation (illustrative; varies by use)Vendor's case study[1]

3-5 days to under 1 hourtime to troubleshoot customer escalation workflows (illustrative; varies by use)Vendor's case study[1]

Takeaway

Engineering connected Claude Code to internal services through MCP. Anthropic says the figures are examples and vary by use.

Sources

HubSpot customer story
Anthropic2026Vendor publication

Source summaries

[1]Anthropic2026

Anthropic describes HubSpot's use of Claude in three teams. It reports up to 40% higher productivity and escalation work cut from days to under an hour. The figures cover 2025.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026