United KingdomRetail and e-commerce2023 – ongoingIceland Foods
Genie knowledge assistant for store teams
Iceland put store guidance into an Azure OpenAI assistant first tested at Christmas 2023
Problem
Iceland's operational knowledge was scattered across documents and employees. Store teams had relied on SharePoint guidance or printed instructions.
Approach
Iceland built Genie in-house using Azure OpenAI and Azure Cognitive Search. Retail operations staff prepared its source content. The first test put Christmas guidance on store managers' PCs in December 2023, allowing natural-language questions about store procedures.
Results
No published figures
Takeaway
A defined set of seasonal operating instructions gave Iceland a manageable starting point. Microsoft reported faster access to answers without quantified time savings.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Built in-house
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described Iceland's internally built Genie assistant and its December 2023 test. Store teams queried operating guidance through natural-language questions; no numerical productivity result was disclosed.
Full details are in the original sources.
