IndiaTravel and aviation2025 – ongoingIndian Hotels Company
IHCL Response Assistant for room bookings
Indian Hotels used IRA to handle room bookings through an AI chatbot
Problem
Guests needed to navigate booking websites or telephone customer support to reserve rooms. IHCL sought to simplify that process.
Approach
IHCL deployed its AI-powered Response Assistant, IRA, for room bookings. A company spokesperson described the chatbot as available around the clock and said it reduced navigation and telephone support needs.
Results
No published figures
Takeaway
IRA provided a booking channel alongside website navigation and telephone support. IHCL did not disclose a chatbot-specific improvement in booking conversion.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
An IHCL spokesperson described IRA as an operating AI chatbot for room reservations. The company reported improvements in online bookings and net promoter scores across its AI interventions without isolating IRA's contribution.
Full details are in the original sources.
