United StatesRetail and e-commerce2025Instacart
Eversight AI item price tests run by retailers on Instacart
Instacart ends item price tests on 22 December 2025 after a study found shoppers paid up to 23% more for the same items
Problem
Groundwork Collaborative, Consumer Reports and More Perfect Union reported in December 2025 that Eversight pricing software showed some Instacart customers prices up to 23% higher than others for the same items. They estimated the cost to a shopper at up to $1,200 a year.
Approach
On 22 December Instacart said it would end all item price tests and bar retailers from using Eversight for them. It said the tests missed the mark for some customers but were not dynamic or surveillance pricing and did not use personal data.
Results
Takeaway
Instacart stopped the tests within weeks of the report. It disputed the study's framing.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Business model innovation
- AI technology
- Predictive analytics and MLOptimization
- Adoption
- Built in-house
- Evidence
- Independent study
Sources
Source summaries
Common Dreams reports Instacart's decision to end item price tests and bar retailers from using Eversight for them, alongside the study's estimates of price gaps up to 23% and costs up to $1,200 a year. Instacart said the tests were not dynamic or surveillance pricing.
Full details are in the original sources.
