JapanRetail and e-commerce2024 – ongoingIsetan Mitsukoshi Holdings
AI-generated fashion model images and videos for online retail
Isetan Mitsukoshi added AI-generated model videos after introducing model images online
Problem
Fashion shoots required coordinating models and production staff with product availability. Video production also required equipment and sufficient studio space.
Approach
Isetan Mitsukoshi introduced AI-generated model images for selected online brands in March 2024. The process generated model-worn images from photographs of garments on a torso. In August 2025, it added generated videos for Junya Watanabe Man.
Results
No published figures
Takeaway
The workflow retained physical garment photography while reducing arrangements for model and video shoots.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
ISETAN STUDIO described model images used online since March 2024 and videos introduced in August 2025. Both began with photographs of garments on a torso. It reported lower production effort without a numerical comparison.
Full details are in the original sources.
