IsraelFinance and insurance2026 – ongoingIsracard
Gali, an AI digital service agent
Isracard launched Gali, an AI agent that answers common customer questions at any hour
Problem
Isracard wanted to answer customers' common questions at any hour without a human agent, and to route other inquiries faster.
Approach
Isracard launched Gali, an AI-based digital representative that holds open conversations in natural language. In the first stage it answers frequently asked questions. It identifies the customer's need in real time and routes the inquiry to the right human agent. Self-service transactions are planned for later.
Results
No published figures
Takeaway
The card issuer began with FAQs and routing, and left transactions for a later stage. No usage figures were published.
Categories
- Industry
- Finance and insurance
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Hebrew business press report on Isracard's launch of Gali. It describes the FAQ and routing functions and the planned move to self-service transactions. It gives no usage or performance figures.
Full details are in the original sources.