BrazilFinance and insurance2026 – ongoing

Itaú Unibanco

ia.i conversational banking assistant

Itaú made its ia.i banking assistant available to about 300,000 customers

In progressCompany's own claimOfficial ↗

Problem

Customers had to find individual app functions to address financial questions or complete banking tasks.

Approach

Itaú introduced ia.i through a shortcut on its banking app's home screen. Customers could speak or type questions and commands, including interactions involving Pix transactions. The assistant used customer context and could connect customers with specialized human support.

Results

about 300,000customers with access at launch, according to the bankCompany's own claim[1]

Takeaway

The assistant combined conversational requests with conventional app navigation. Initial availability did not establish how frequently customers used it or how accurately it completed tasks.

Sources

Itaú Unibanco lança ia.i, nova experiência conversacional que levará a IA generativa a todos os produtos e serviços do banco
Itaú UnibancoJul 2026Company publication

Source summaries

[1]Itaú UnibancoJul 2026

The bank reported that about 300,000 customers already had access to ia.i. It described financial guidance and transactional interactions, while wider customer availability remained a rollout objective.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026