JapanPublic sector2020 – ongoingJapan Tourism Agency
AI analysis of visitor posts to identify tourism assets in Shiga
Japan Tourism Agency identified 14 potential tourism assets from English posts and 15 from Chinese posts using AI
Problem
Shiga attracted relatively few international visitors and faced weak growth in overnight stays. The agency wanted to identify attractions with favorable visitor reactions but limited recognition.
Approach
The agency completed a model study using AI tools to analyze English and Traditional Chinese social-media posts. It compared posting volume and evaluations, including comparisons with neighboring and similar regions.
Results
Takeaway
The study produced candidate tourism assets for promotion. It did not establish an increase in visits or spending.
Categories
- Size
- Large enterprise
- Industry
- Public sector
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Travel Voice reported the agency's completed Shiga study. The analysis selected 14 potential tourism assets from English posts and 15 from Chinese posts.
Full details are in the original sources.
