IrelandFood and restaurants2023 – ongoingKerry Group
KerryKalaido generative AI product concepts
KerryKalaido generated product concepts in 30 seconds and helped develop beverages launched in North America
Problem
Kerry's teams could spend hours or weeks developing initial product ideas from customer briefs. Changing consumer preferences put pressure on that process.
Approach
Kerry began exploring generative AI for concept development in late 2023. KerryKalaido turned consumer information into product concepts that teams could refine during customer discussions. Laboratories then developed physical prototypes from selected ideas.
Results
Takeaway
AI accelerated the concept stage. Physical development and taste assessment remained with Kerry's specialists.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- IT and R&DMarketing and sales
- Innovation type
- Process innovationProduct and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Enterprise Ireland described Kerry's concept-development system through an interview with its commercial digital lead. It reported concept generation in 30 seconds and use in beverages that reached the North American market.
Full details are in the original sources.
