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SpainPublic sector2023 – ongoing

City of Madrid

Paloma AI telephone screening for unwanted loneliness

Madrid began social follow-up with 646 older residents after Paloma's AI telephone screening

WorkingCompany's own claimOfficial ↗

Problem

Madrid wanted to identify older residents experiencing unwanted loneliness and offer support.

Approach

Paloma called older residents living alone in late 2023. The AI telephone assistant asked about loneliness and willingness to receive professional contact. Municipal staff evaluated responses and began individualized follow-up.

Results

2,071residents completed the conversationCompany's own claim[1]
696respondents said they felt lonelyCompany's own claim[1]
646residents accepted professional follow-upCompany's own claim[1]

Takeaway

Screening led to human follow-up. Reporting loneliness and accepting professional help were separate responses.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

Source summaries

[1]Ayuntamiento de Madrid2 Feb 2024

Madrid reported the telephone pilot and subsequent social intervention. It distinguished completed conversations, loneliness responses and acceptance of professional follow-up.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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