United KingdomProfessional services2024 – ongoingMorula Health
Copilot for medical writing
Morula Health marketing associate reports blog output rising from one post about every three weeks to two a week with Copilot
Problem
The small UK medical-writing firm has writers across many time zones. Reviewing scientific data tables took days to weeks before drafting began.
Approach
Morula uses Microsoft 365 Copilot in Word to summarize data tables and regulatory updates from the FDA and EMA. Several writers can now draft different case study reports on the same day.
Results
Takeaway
Staff reported the change in writing speed. Summarizing regulatory updates, which took hours, is now done with Copilot.
Categories
- Size
- Small business
- Industry
- Professional services
- Business function
- Internal work and knowledge managementMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor's case study
Sources
Source summaries
A small UK writing firm describes using Copilot in Word for blogs, data tables and regulatory summaries. Staff quotes give the before and after pace.
Full details are in the original sources.
