GermanyFinance and insurance2026 – ongoing

The NAGA Group

AI chat support resolution and AI marketing tools

NAGA said AI fully resolved about 66% of chat support requests in Q1 2026 and cut marketing staff by about 20%

WorkingCompany's own claim

Problem

NAGA, a Frankfurt-listed broker and fintech group, wanted to handle more customer contacts and produce more marketing content without adding staff.

Approach

The group used AI to answer customer chats and AI tools to produce marketing creative. In its April 2026 pre-earnings update it said AI handled the chats without a human in the loop. It named no AI vendor. Extending the same automation to email support was still a plan.

Results

about 66%share of chat-based customer support interactions fully resolved by AI with no human involvement in Q1 2026, per NAGACompany's own claim[1]

three to five timesincrease in marketing creative output from AI tools, per NAGACompany's own claim[1]

roughly 20% fewermarketing staff than before, per NAGACompany's own claim[1]

Takeaway

The figures are the company's own and unaudited. The group gave no method for the chat resolution rate or the creative output gain.

Sources

NAGA Group Pitches AI-First Model Ahead of Q1 Earnings as Xetra Shares Rebound
Finance Magnates16 Apr 2026News article

Source summaries

[1]Finance Magnates16 Apr 2026

Finance Magnates reported NAGA's pre-earnings claims about its AI-first model. AI fully resolved about 66% of chat support interactions in Q1 2026, and marketing creative output rose three to five times with about 20% fewer marketing staff. The figures were not audited and no methodology was disclosed.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026