South KoreaPublic sector2025 – ongoingNational Research Council for Economics, Humanities and Social Sciences
Generative AI production of research publicity videos
Korea's research council reported lower publicity resource needs after introducing AI video production
Problem
The council wanted policy research to reach policymakers and the public through video. Producing publicity materials required a dedicated budget and staff time.
Approach
The council introduced a generative AI service that automatically turned research findings into videos. It said this reduced the budget and staffing needed for publicity production. Research materials and promotional videos were available through its official YouTube channel and the NKIS policy-research portal.
Results
No published figures
Takeaway
The council reported savings in production resources without publishing their size. It did not report whether the videos increased public use of research.
Categories
- Size
- Small business
- Industry
- Public sector
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
The council said it had introduced automatic research-to-video production using generative AI. It reported reduced publicity resource requirements but gave no numerical comparison.
Full details are in the original sources.