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United StatesFinance and insurance2023 – ongoing

Pacific Life

Speech analytics and AI-assisted call quality scoring

Medallia reported analyzing and scoring more than 3.5 million Pacific Life customer calls

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Problem

Supervisors assessed agents using small samples of calls. The limited coverage made it difficult to draw reliable conclusions about performance.

Approach

Pacific Life implemented Medallia in the first half of 2023, loading historical calls and connecting ongoing call data. Speech analytics transcribed and tagged conversations, while AI-generated scores assessed agent behavior. Human grading and coaching continued alongside automated scoring.

Results

3.5 million+customer calls analyzed and scored, according to MedalliaVendor case study[1]

Takeaway

Broader automated coverage did not remove the need for human assessment of an individual call's context.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Vendor case study

Sources

Source summaries

[1]MedalliaNov 2024

Medallia reported that more than 3.5 million calls had been analyzed and scored. It described Pacific Life's use of automated quality scores alongside human call grading and coaching.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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