GreeceFinance and insurance2025 – ongoingPiraeus Financial Holdings
Corporate-banking recommendations and GenAI assistance
Piraeus deployed recommendations and a GenAI assistant for 170 relationship managers
Problem
Relationship managers needed client information.
Approach
Piraeus deployed next-product recommendations. A GenAI assistant supported client interactions.
Results
170relationship managers supported, per Piraeus
Takeaway
Deployment reach did not measure productivity.
Categories
- Industry
- Finance and insurance
- Business function
- Marketing and salesInternal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalizationGenerative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]PiraeusOct 2025
Piraeus reported deployment. Its assistant supported 170 relationship managers.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
