IndiaManufacturing2025 – ongoingPolycab India
AI and machine-learning monitoring of Experts App loyalty activity
Polycab said AI and machine-learning monitoring led to 1,364 Experts App users being blocked
Problem
Polycab needed to protect the integrity of its Experts App loyalty rewards for electricians and retailers.
Approach
Polycab used its data lake to support AI and machine-learning monitoring within the app. It attributed the identification and blocking of users to this monitoring. The company did not disclose the model or decision thresholds.
Results
Takeaway
The reported result measured account enforcement. Polycab did not disclose losses prevented or the number of incorrectly blocked users.
Categories
- Size
- Large enterprise
- Industry
- Manufacturing
- Business function
- Finance, risk and legalMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Goal
- Quality and risk
- Evidence
- Company's own claim
Sources
Source summaries
Polycab reported that AI/ML monitoring in the Experts App led to 1,364 users being identified and blocked. It separately described multimodal language models used to validate outlets.
Full details are in the original sources.
