GermanyChemicals and materials2018 – ongoingSymrise
Philyra AI-assisted fragrance formulation
Symrise used Philyra to develop fragrances sold under the Egeo brand
Problem
Perfumers needed unfamiliar ingredient combinations while meeting fragrance-performance requirements. Later development work also had to account for ingredient sustainability.
Approach
Symrise developed Philyra with IBM Research and presented the system in 2018. It proposed compositions from formulation and ingredient data for perfumers to develop further. Boticario commercialized resulting fragrances under its Egeo brand, and Symrise subsequently added sustainability criteria to the system.
Results
No published figures
Takeaway
The AI's proposed combinations entered commercial fragrance development through collaboration with perfumers. Symrise later extended the same formulation system to ingredient sustainability.
Categories
- Size
- Large enterprise
- Industry
- Chemicals and materials
- Business function
- IT and R&D
- Innovation type
- Process innovationProduct and service innovation
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Symrise traced Philyra from its 2018 introduction to commercial fragrances, including Egeo products for Boticario. It described perfumers' involvement and later changes that incorporated sustainability criteria.
Full details are in the original sources.
