← Cases
United StatesTechnology and telecom2018 – ongoing

Uber

Customer Obsession Ticket Assistant for support agents

Uber reported over 10% shorter English-language ticket resolution times with its first COTA assistant

WorkingCompany's own claimOfficial ↗

Problem

Uber's support agents had thousands of issue categories and reply templates to choose from. Its expanding services made ticket classification increasingly complicated.

Approach

Uber integrated COTA into its customer support platform to recommend issue categories and reply templates. The first version used machine learning and natural language processing. Uber subsequently deployed deep-learning models through Michelangelo and added automatic model retraining.

Results

over 10%reduction in English-language ticket resolution time with COTA v1, with similar or higher customer satisfaction, according to UberCompany's own claim[1]

Takeaway

The quantified resolution-time improvement belonged to COTA v1. Uber reported better online results for v2 without giving a comparable handling-time percentage.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

Source summaries

[1]Uber23 Aug 2018

Uber described COTA's recommendations to support agents and its move to deep learning. It attributed over 10% shorter English-language resolution times to v1 and reported further online improvements for v2.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
Open case page ↗