United KingdomConsumer goods2026 – ongoingUnilever
AI consumer research for Beauty & Wellbeing
Unilever said AI made consumer-trend assessment 60% faster
Problem
Beauty trends changed quickly across fragmented external data sources.
Approach
Unilever deployed AI tools to analyse consumer signals continuously. Teams combined detected trends with internal R&D data.
Results
60%faster assessment of consumer trends, according to Unilever
Takeaway
Consumer research fed directly into product development.
Categories
- Size
- Large enterprise
- Industry
- Consumer goods
- Business function
- Marketing and salesIT and R&D
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Unilever2026
Unilever described AI tools for assessing consumer trends and linking findings to R&D data. It reported 60% faster assessment of consumer trends.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026