United KingdomConsumer goods2025 – ongoingUnilever
Digital twins and AI for marketing product images
Unilever reported up to 55% content savings after integrating product digital twins into beauty marketing
Problem
Producing product imagery involved duplicated work across marketing channels. Packaging and language variants added complexity.
Approach
Unilever used NVIDIA Omniverse technology to create reusable digital product twins containing packaging variants and labels. Its Beauty & Wellbeing division integrated them into content workflows for brands including Dove and TRESemmé.
Results
Takeaway
The twins gave marketing teams reusable product assets across channels and formats.
Categories
- Size
- Large enterprise
- Industry
- Consumer goods
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Unilever described digital product twins integrated into beauty-brand marketing workflows. It reported up to 55% savings and 65% faster content turnaround.
Full details are in the original sources.