Verisure plc
Customer Insights engine for proactive retention contacts in Spain
Verisure used AI analysis to support proactive contact with 42k customers in Spain
Problem
Verisure needed to identify customer concerns early enough for staff to resolve them. Some opportunities for proactive contact were not previously identifiable.
Approach
Verisure deployed its AI-powered Customer Insights engine in Spain. The system analyzed customer interactions and supported proactive follow-up by staff. Verisure reported improved Net Promoter Scores after those contacts.
Results
Takeaway
AI analysis fed a staff-led follow-up process. Verisure did not disclose the size of the NPS improvement or an attributable reduction in cancellations.
Categories
- Size
- Large enterprise
- Industry
- Professional services
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Verisure reported analyzing over 400,000 interactions following the engine's launch in Spain. Staff contacted 42k customers in the quarter, with an unspecified improvement in Net Promoter Scores.
Full details are in the original sources.