United StatesFinance and insurance2025 – ongoingVisa
AI transaction fraud defense
Visa said its AI defenses blocked 144% more suspected fraud during the 2025 holiday shopping weekend
Problem
Peak shopping periods brought increased transaction activity and fraud attempts. Visa said criminals were using AI to automate their schemes.
Approach
Visa used AI-powered security systems within its multilayer transaction defenses. The systems identified and blocked suspected fraudulent activity during the Black Friday and Cyber Monday weekend.
Results
Takeaway
The reported increase measured blocked suspected activity. It did not establish a reduction in the fraud rate or losses.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Finance, risk and legal
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Goal
- Quality and risk
- Evidence
- Company's own claim
Sources
Source summaries
Visa reported a 144% annual increase in suspected fraud blocked over the holiday shopping weekend. It attributed the result to its AI-powered defenses.
Full details are in the original sources.